Who Are You Going To Be Today?

Who are you going to be today? Will you be bold and confident, or subtle and coy? Each day starts new, fresh; you begin the morning as a blank slate. Antonio Jia believes that your fashion and style choices can not only showcase who and where you are, but they also reflect those choices back to ourselves, giving us courage and conviction in those choices. 

According to Antonio, we’ve lost the etiquette for dressing. It used to be that if your hair wasn’t ready, neither were you. Now, sweatpants, oversized shirts, wrinkled garments and other unfortunate choices have become the norm. Getting ready in the morning is no longer a deliberate pleasure, but is instead an exercise in laziness.

Clothes that don’t flatter your body do nothing for your self-image, your career, or your day.  The shift away from outfits and considerate clothing is about more than unsuccessful fashion – it’s about losing a sense of identity and purpose.  Your clothes are making a statement about you every day; what is it that you want them to say? Antonio Jia finds inspiration in styles reminiscent of the 1940s and 1950s, but with a flair and ease for the modern woman.  The classical, tailored looks of those decades are translated into styles that move, with beautiful quality fabric.

Antonio Jia approaches daily wear like a puzzle. His dark and earnest eyes light up with passion and understanding as he fits the pieces of an outfit together, to create a look that can only be described as classy playfulness.  The woman underneath the clothes is the most important element, and the fabric should enhance everything that she is.

Today, people are wearing logos rather than clothes. Shirts, jeans, dresses, everything seems to be emblazoned with an easily recognizable name, making people wonder “Who are they wearing?” rather than “Who is wearing that?” Stepping away from the idea that everything should be about branding, Antonio Jia is going back to the basics: beautiful, tailored and comfortable clothes. An outfit by Antonio Jia is designed to highlight the wearer, not the designer.

What do you want to make of the New Year? In 2013, Antonio Jia is introducing his new line. This year, take back the clothes you wear, the image you don, and the identity you choose. Enjoy your preparation in the morning, taking a few important moments to imagine and plan for the very best day you can have.

Each morning is the start of the day you could be meeting your destiny; shouldn’t you be dressed for success? 

Antonio Jia – Coming In 2013.